TY - JOUR
T1 - The Annual Earnings Press Release's Dual Role
T2 - An Examination of Relationships with Local and National Media Coverage and Reputation
AU - DiStaso, Marcia W.
PY - 2012/4
Y1 - 2012/4
N2 - This study analyzed annual earnings press releases and local and national newspaper coverage of those earnings for 207 of Fortune's America's Most Admired companies to explore intermedia agenda setting and relationships with reputation. The annual earnings press releases were found to have the greatest relationship with the positive content in local media coverage and negative content in national media coverage. The reputation, as determined by sophisticated investors, was related to the neutrality of the annual earnings press release in combination with the length of local and national newspaper coverage.
AB - This study analyzed annual earnings press releases and local and national newspaper coverage of those earnings for 207 of Fortune's America's Most Admired companies to explore intermedia agenda setting and relationships with reputation. The annual earnings press releases were found to have the greatest relationship with the positive content in local media coverage and negative content in national media coverage. The reputation, as determined by sophisticated investors, was related to the neutrality of the annual earnings press release in combination with the length of local and national newspaper coverage.
UR - http://www.scopus.com/inward/record.url?scp=84861647760&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84861647760&partnerID=8YFLogxK
U2 - 10.1080/1062726X.2012.626131
DO - 10.1080/1062726X.2012.626131
M3 - Article
AN - SCOPUS:84861647760
SN - 1062-726X
VL - 24
SP - 123
EP - 143
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
IS - 2
ER -