The attributes of a cruise ship that influence the decision making of cruisers and potential cruisers

Hui Jimmy Xie; Deborah L. Kerstetter; Anna S. Mattila

doi:10.1016/j.ijhm.2011.03.007

The attributes of a cruise ship that influence the decision making of cruisers and potential cruisers

Hui Jimmy Xie, Deborah L. Kerstetter, Anna S. Mattila

Research output: Contribution to journal › Article › peer-review

75 Scopus citations

Abstract

A never ending challenge for the cruise industry is to convert potential cruisers to cruisers. Grounded in Attribute Knowledge Theory and studies on novelty seeking, this study addressed this challenge by examining the different attributes of a cruise ship that influence the decision making of cruisers and potential cruisers. Using a sample of cruisers and potential cruisers with similar socio-demographics, this study found that they perceive seven dimensions of onboard attributes, but attach different importance to some of them. These results, consistent with the theoretical prediction, provide evidence that the cruise industry should develop different marketing strategies for cruisers and potential cruisers.

Original language	English (US)
Pages (from-to)	152-159
Number of pages	8
Journal	International Journal of Hospitality Management
Volume	31
Issue number	1
DOIs	https://doi.org/10.1016/j.ijhm.2011.03.007
State	Published - Mar 2012

All Science Journal Classification (ASJC) codes

Tourism, Leisure and Hospitality Management
Strategy and Management

Access to Document

10.1016/j.ijhm.2011.03.007

Cite this

@article{3b7b7b4885e6462bbc7cecc34850cb49,

title = "The attributes of a cruise ship that influence the decision making of cruisers and potential cruisers",

abstract = "A never ending challenge for the cruise industry is to convert potential cruisers to cruisers. Grounded in Attribute Knowledge Theory and studies on novelty seeking, this study addressed this challenge by examining the different attributes of a cruise ship that influence the decision making of cruisers and potential cruisers. Using a sample of cruisers and potential cruisers with similar socio-demographics, this study found that they perceive seven dimensions of onboard attributes, but attach different importance to some of them. These results, consistent with the theoretical prediction, provide evidence that the cruise industry should develop different marketing strategies for cruisers and potential cruisers.",

author = "Xie, {Hui Jimmy} and Kerstetter, {Deborah L.} and Mattila, {Anna S.}",

year = "2012",

month = mar,

doi = "10.1016/j.ijhm.2011.03.007",

language = "English (US)",

volume = "31",

pages = "152--159",

journal = "International Journal of Hospitality Management",

issn = "0278-4319",

publisher = "Elsevier Ltd",

number = "1",

}

TY - JOUR

T1 - The attributes of a cruise ship that influence the decision making of cruisers and potential cruisers

AU - Xie, Hui Jimmy

AU - Kerstetter, Deborah L.

AU - Mattila, Anna S.

PY - 2012/3

Y1 - 2012/3

N2 - A never ending challenge for the cruise industry is to convert potential cruisers to cruisers. Grounded in Attribute Knowledge Theory and studies on novelty seeking, this study addressed this challenge by examining the different attributes of a cruise ship that influence the decision making of cruisers and potential cruisers. Using a sample of cruisers and potential cruisers with similar socio-demographics, this study found that they perceive seven dimensions of onboard attributes, but attach different importance to some of them. These results, consistent with the theoretical prediction, provide evidence that the cruise industry should develop different marketing strategies for cruisers and potential cruisers.

AB - A never ending challenge for the cruise industry is to convert potential cruisers to cruisers. Grounded in Attribute Knowledge Theory and studies on novelty seeking, this study addressed this challenge by examining the different attributes of a cruise ship that influence the decision making of cruisers and potential cruisers. Using a sample of cruisers and potential cruisers with similar socio-demographics, this study found that they perceive seven dimensions of onboard attributes, but attach different importance to some of them. These results, consistent with the theoretical prediction, provide evidence that the cruise industry should develop different marketing strategies for cruisers and potential cruisers.

UR - http://www.scopus.com/inward/record.url?scp=80051786705&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=80051786705&partnerID=8YFLogxK

U2 - 10.1016/j.ijhm.2011.03.007

DO - 10.1016/j.ijhm.2011.03.007

M3 - Article

AN - SCOPUS:80051786705

SN - 0278-4319

VL - 31

SP - 152

EP - 159

JO - International Journal of Hospitality Management

JF - International Journal of Hospitality Management

IS - 1

ER -

The attributes of a cruise ship that influence the decision making of cruisers and potential cruisers

Abstract

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Fingerprint

Cite this