TY - JOUR
T1 - The Battle of Issues and Images
T2 - Establishing Interpretive Dominance
AU - Stuckey, Mary E.
AU - Antczak, Frederick J.
PY - 1994/3/1
Y1 - 1994/3/1
N2 - Because all language is figurative, all campaign communication reveals something about how campaign issues and images gain their specific powers of identification. A Burkean approach focusing on identification arises out of his four master tropes, and provides an alternative to examining campaigns in terms of persuasion—specifically, an approach to the 1992 Presidential campaign that explicates how campaign communications (strategic or unintentional, from the campaigners themselves or from other sources) produce a development of meanings in which certain issues and images may establish interpretive dominance.
AB - Because all language is figurative, all campaign communication reveals something about how campaign issues and images gain their specific powers of identification. A Burkean approach focusing on identification arises out of his four master tropes, and provides an alternative to examining campaigns in terms of persuasion—specifically, an approach to the 1992 Presidential campaign that explicates how campaign communications (strategic or unintentional, from the campaigners themselves or from other sources) produce a development of meanings in which certain issues and images may establish interpretive dominance.
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U2 - 10.1080/01463379409369921
DO - 10.1080/01463379409369921
M3 - Article
AN - SCOPUS:79955451992
SN - 0146-3373
VL - 42
SP - 120
EP - 132
JO - Communication Quarterly
JF - Communication Quarterly
IS - 2
ER -