The Battle of Issues and Images: Establishing Interpretive Dominance

Mary E. Stuckey, Frederick J. Antczak

Research output: Contribution to journalArticlepeer-review

6 Scopus citations


Because all language is figurative, all campaign communication reveals something about how campaign issues and images gain their specific powers of identification. A Burkean approach focusing on identification arises out of his four master tropes, and provides an alternative to examining campaigns in terms of persuasion—specifically, an approach to the 1992 Presidential campaign that explicates how campaign communications (strategic or unintentional, from the campaigners themselves or from other sources) produce a development of meanings in which certain issues and images may establish interpretive dominance.

Original languageEnglish (US)
Pages (from-to)120-132
Number of pages13
JournalCommunication Quarterly
Issue number2
StatePublished - Mar 1 1994

All Science Journal Classification (ASJC) codes

  • Communication


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