The brand effect of key phrases and advertisements in sponsored search

Bernard J. Jansen, Kate Sobel, Mimi Zhang

Research output: Contribution to journal › Article › peer-review

41 Scopus citations

Fingerprint

Dive into the research topics of 'The brand effect of key phrases and advertisements in sponsored search'. Together they form a unique fingerprint.

Keyphrases

Arts and Humanities

Computer Science

Psychology

Earth and Planetary Sciences