The Brand-personality scale

Judy A. Siguaw; Anna Mattila; Jon R. Austin

doi:10.1016/s0010-8804(99)80037-8

The Brand-personality scale

Judy A. Siguaw, Anna Mattila, Jon R. Austin

School of Hospitality Management

Research output: Contribution to journal › Article › peer-review

157 Scopus citations

Abstract

Restaurants may develop distinctive personalities. The question is, can consumers distinguish among those personalities?

Original language	English (US)
Pages (from-to)	48-45
Number of pages	4
Journal	Cornell Hotel and Restaurant Administration Quarterly
Volume	40
Issue number	3
DOIs	https://doi.org/10.1016/s0010-8804(99)80037-8
State	Published - 1999

All Science Journal Classification (ASJC) codes

Tourism, Leisure and Hospitality Management

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10.1016/s0010-8804(99)80037-8

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title = "The Brand-personality scale",

abstract = "Restaurants may develop distinctive personalities. The question is, can consumers distinguish among those personalities?",

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The Brand-personality scale

Abstract

All Science Journal Classification (ASJC) codes

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