The business of building a wall: Donald Trump’s rhetorical signature

Brandon M. Johnson, Mary E. Stuckey

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


This essay offers a metaphoric analysis of Donald J. Trump’s announcement speech. We argue that by focusing on two of his metaphors, the presidency as a business and his promise to build a wall, we are provided a better understanding of the symbolic structures that underlie his presidency, explaining both the nature of his support and the way he approaches his job as president.

Original languageEnglish (US)
Pages (from-to)156-169
Number of pages14
Issue number2
StatePublished - May 2022

All Science Journal Classification (ASJC) codes

  • Political Science and International Relations


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