TY - GEN
T1 - The Challenge of Controlled Environment Agriculture
T2 - International Symposium on Networks, Markets and People, NMP 2024
AU - McGowan, Lucy M.
AU - Carter, Erin L.Percival
AU - Entsminger, Jason S.
N1 - Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.
PY - 2024
Y1 - 2024
N2 - Controlled Environment Agriculture (CEA) offers a promising future in sustainable and efficient food production, leveraging advanced technologies to optimise growth conditions and yield. This paper investigates the intriguing tension within CEA between attracting investment through its technological promise and understanding and appealing to consumers who have sought out “local,” “sustainable,” and “natural” foods in recent years. The meanings consumers ascribe to these terms are rich, dynamic, and, we argue, in conflict with some of the investment pressures within the CEA space. We aim to explore the complex tradeoffs in this space as entrepreneurs navigate technological innovation, investment strategies, and consumer sentiment within the modern-day evolving food landscape.
AB - Controlled Environment Agriculture (CEA) offers a promising future in sustainable and efficient food production, leveraging advanced technologies to optimise growth conditions and yield. This paper investigates the intriguing tension within CEA between attracting investment through its technological promise and understanding and appealing to consumers who have sought out “local,” “sustainable,” and “natural” foods in recent years. The meanings consumers ascribe to these terms are rich, dynamic, and, we argue, in conflict with some of the investment pressures within the CEA space. We aim to explore the complex tradeoffs in this space as entrepreneurs navigate technological innovation, investment strategies, and consumer sentiment within the modern-day evolving food landscape.
UR - http://www.scopus.com/inward/record.url?scp=85212951610&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85212951610&partnerID=8YFLogxK
U2 - 10.1007/978-3-031-74672-7_20
DO - 10.1007/978-3-031-74672-7_20
M3 - Conference contribution
AN - SCOPUS:85212951610
SN - 9783031746710
T3 - Lecture Notes in Networks and Systems
SP - 207
EP - 215
BT - Networks, Markets and People - Communities, Institutions and Enterprises Towards Post-humanism Epistemologies and AI Challenges
A2 - Calabrò, Francesco
A2 - Morabito, Francesco Carlo
A2 - Madureira, Livia
A2 - Piñeira Mantiñán, María José
PB - Springer Science and Business Media Deutschland GmbH
Y2 - 22 May 2024 through 24 May 2024
ER -
