Original language | English (US) |
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Title of host publication | The SAGE Handbook of International Marketing |
Publisher | SAGE Publications Inc. |
Pages | 36-54 |
Number of pages | 19 |
ISBN (Electronic) | 9780857021007 |
ISBN (Print) | 9781412934282 |
DOIs | |
State | Published - Jan 1 2009 |
All Science Journal Classification (ASJC) codes
- General Social Sciences