The company-cause-customer fit decision in cause-related marketing

Keyphrases

• Cause-related Marketing 100%
• Consumer Response 33%
• Purchase Intention 33%
• Group Influence 33%
• Marketing Activity 16%
• Design Methodology 16%
• Motivation 16%
• Positive Emotions 16%
• Positive Attitude 16%
• Overall Attitude 16%
• Target Consumers 16%
• Marketing Planning 16%
• Self-serving 16%
• Program Marketing 16%
• Student Study 16%
• Marketing Program 16%
• Marketing Management 16%
• Marketing Alliances 16%
• Consumer Purchase Decision 16%
• Marketing Campaign 16%
• Company-cause Fit 16%
• Corporate Marketing 16%

Social Sciences

• Cause Related Marketing 100%
• Intention 33%
• Emotions 16%
• Congruence 16%