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The complexity of identity
Americus Reed,
Lisa E. Bolton
Marketing
Research output
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Contribution to journal
›
Article
›
peer-review
21
Scopus citations
Overview
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Keyphrases
Blunders
100%
Customer Identity
100%
First-mover Advantage
100%
Low-involvement Products
100%
Psychographics
100%
Shared Consumption
100%
Computer Science
Common Mistake
100%
Purchase Decision
100%
Social Sciences
Social Roles
100%