The components and impact of sponsored search

Bernard J. Jansen; Theresa B. Flaherty; Ricardo Baeza-Yates; Lee Hunter; Brendan Kitts; Jamie Murphy

doi:10.1109/MC.2009.164

The components and impact of sponsored search

Bernard J. Jansen
, Theresa B. Flaherty
, Ricardo Baeza-Yates
, Lee Hunter
, Brendan Kitts
, Jamie Murphy

Research output: Contribution to specialist publication › Article

20 Scopus citations

Abstract

Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

Original language	English (US)
Pages	98-101
Number of pages	4
Volume	42
No	5
Specialist publication	Computer
DOIs	https://doi.org/10.1109/MC.2009.164
State	Published - 2009

All Science Journal Classification (ASJC) codes

General Computer Science

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10.1109/MC.2009.164

Cite this

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author = "Jansen, \{Bernard J.\} and Flaherty, \{Theresa B.\} and Ricardo Baeza-Yates and Lee Hunter and Brendan Kitts and Jamie Murphy",

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AU - Murphy, Jamie

PY - 2009

Y1 - 2009

N2 - Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

AB - Sponsored search advertising has dramatically impacted search engines, consumers, and organizations, and will continue to do so in the foreseeable future.

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SN - 0018-9162

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EP - 101

JO - Computer

JF - Computer

ER -

The components and impact of sponsored search

Abstract

All Science Journal Classification (ASJC) codes

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