The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

Hans Baumgartner, Simon J. Blanchard, David Sprott

Research output: Contribution to journalComment/debatepeer-review

5 Scopus citations
Original languageEnglish (US)
Pages (from-to)203-205
Number of pages3
JournalJournal of Public Policy and Marketing
Volume41
Issue number3
DOIs
StatePublished - Jul 2022

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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