The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

Hans Baumgartner; Simon J. Blanchard; David Sprott

doi:10.1177/07439156221092010

The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

Hans Baumgartner, Simon J. Blanchard, David Sprott

Marketing

Research output: Contribution to journal › Comment/debate › peer-review

9 Scopus citations

Original language	English (US)
Pages (from-to)	203-205
Number of pages	3
Journal	Journal of Public Policy and Marketing
Volume	41
Issue number	3
DOIs	https://doi.org/10.1177/07439156221092010
State	Published - Jul 2022

All Science Journal Classification (ASJC) codes

Business and International Management
Economics and Econometrics
Marketing

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10.1177/07439156221092010

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title = "The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research",

author = "Hans Baumgartner and Blanchard, {Simon J.} and David Sprott",

year = "2022",

month = jul,

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pages = "203--205",

journal = "Journal of Public Policy and Marketing",

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AU - Blanchard, Simon J.

AU - Sprott, David

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M3 - Comment/debate

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JO - Journal of Public Policy and Marketing

JF - Journal of Public Policy and Marketing

IS - 3

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The Critical Role of Methodological Pluralism for Policy-Relevant Empirical Marketing Research

All Science Journal Classification (ASJC) codes

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