TY - JOUR
T1 - The Differential Effects of Direct Address on Parasocial Experience and Identification
T2 - Empirical Evidence for Conceptual Difference
AU - Cohen, Jonathan
AU - Oliver, Mary Beth
AU - Bilandzic, Helena
N1 - Publisher Copyright:
© 2018, © 2018 Eastern Communication Association.
PY - 2019/1/1
Y1 - 2019/1/1
N2 - Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one’s identity with a character’s. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.
AB - Whereas parasocial experience is conceptualized as imagined interaction identification is defined as the merging of one’s identity with a character’s. Thus, having a character face the camera and directly address viewers should increase the sense of parasocial experience but not affect the intensity of identification. An experiment compared the levels of parasocial experience and identification among viewers of clips from the show House of Cards that included or omitted direct address tested this prediction. Results provide support for the previously theorized conceptualdistinction between parasocial experience and identification.
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U2 - 10.1080/08824096.2018.1530977
DO - 10.1080/08824096.2018.1530977
M3 - Article
AN - SCOPUS:85055045425
SN - 0882-4096
VL - 36
SP - 78
EP - 83
JO - Communication Research Reports
JF - Communication Research Reports
IS - 1
ER -