The distortion of information during decisions

J. Edward Russo, Victoria Husted Medvec, Margaret Grace Meloy

Research output: Contribution to journalArticlepeer-review

255 Scopus citations


During a decision might a preexisting preference lead to the distortion of new information in favor of the preferred alternative? An experiment that furnished one alternative with a prior preference found such predecisional distortion. It was also found that in the absence of any initial preference, a developing preference for one alternative led to the distortion of new information so as to favor that leading alternative. The distortion from both sources, preexisting and developing preferences, exceeded the postdecisional distortion from cognitive dissonance reduction.

Original languageEnglish (US)
Pages (from-to)102-110
Number of pages9
JournalOrganizational Behavior and Human Decision Processes
Issue number1
StatePublished - Jan 1 1996

All Science Journal Classification (ASJC) codes

  • Applied Psychology
  • Organizational Behavior and Human Resource Management


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