Skip to main navigation Skip to search Skip to main content

The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)

Research output: Contribution to journal › Article › peer-review

102   Link opens in a new tab Scopus citations

Fingerprint

Dive into the research topics of 'The Effect of Self–Brand Connection and Self-Construal on Brand Lovers’ Word of Mouth (WOM)'. Together they form a unique fingerprint.
Sort by

Keyphrases

Psychology