@inproceedings{790813f8a13a4d44936a2e9fd3429bf3,
title = "The effects of advertising on cognitive performance",
abstract = "The market for beverages providing a cognitive boost is growing. Marketers often highlight the benefits of such drinks in their advertisements. Can such communications influence consumers{\textquoteright} actual cognitive performance? Our results of cognitive task battery in a controlled experiment show that consumers{\textquoteright} cognitive performance was negatively impacted in the presence of an advertisement communicating the benefits of a cognitive drink.",
author = "Hongjun Ye and Siddharth Bhatt and Wenting Zhong and Jan Watson and Amanda Sargent and Yigit Topoglu and Hasan Ayaz and Rajneesh Suri",
year = "2020",
month = jan,
day = "1",
doi = "10.1007/978-3-030-20473-0_8",
language = "English (US)",
isbn = "9783030204723",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "78--83",
editor = "Hasan Ayaz",
booktitle = "Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019",
address = "Germany",
note = "AHFE International Conference on Neuroergonomics and Cognitive Engineering, 2019 and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019 ; Conference date: 24-07-2019 Through 28-07-2019",
}