TY - JOUR
T1 - The effects of attribution of VNRs and risk on news viewers' assessments of credibility
AU - Connolly-Ahern, Colleen
AU - Grantham, Susan
AU - Cabrera-Baukus, Maria
N1 - Funding Information:
This research was supported by a grant from the Arthur W. Page Center for Integrity in Public Communication at Penn State University. Correspondence should be addressed to Colleen Connolly-Ahern, Assistant Professor, Penn State University, 315C Willard Bldg., University Park, PA 16802. E-mail: [email protected]
PY - 2010
Y1 - 2010
N2 - The executive branch practice of issuing video news releases (VNRs) without attributing them to government agencies has been sharply criticized by the Government Accounting Office. However, the effects of attribution on VNR viewers are not understood. This article reports the results of an experiment testing the relative credibility of two different government agencies by viewers of a VNR attributed to an agency, compared with viewers who saw the VNR without attribution. This article also examines how one's predisposition toward a domain-specific risk identified in the VNR influenced the perceived credibility of the message. Results indicate that partisanship impacted perceptions of credibility of the VNRs.
AB - The executive branch practice of issuing video news releases (VNRs) without attributing them to government agencies has been sharply criticized by the Government Accounting Office. However, the effects of attribution on VNR viewers are not understood. This article reports the results of an experiment testing the relative credibility of two different government agencies by viewers of a VNR attributed to an agency, compared with viewers who saw the VNR without attribution. This article also examines how one's predisposition toward a domain-specific risk identified in the VNR influenced the perceived credibility of the message. Results indicate that partisanship impacted perceptions of credibility of the VNRs.
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U2 - 10.1080/10627260903150276
DO - 10.1080/10627260903150276
M3 - Article
AN - SCOPUS:77958123497
SN - 1062-726X
VL - 22
SP - 49
EP - 64
JO - Journal of Public Relations Research
JF - Journal of Public Relations Research
IS - 1
ER -