The Effects of Corrective Advertising on Company Image A Cross-cultural Study of the USA and Canada

Metin N. Gurol; Erdener Kaynak

doi:10.1080/02650487.1984.11105006

The Effects of Corrective Advertising on Company Image A Cross-cultural Study of the USA and Canada

Metin N. Gurol, Erdener Kaynak

School of Business Administration (Harrisburg)

Research output: Contribution to journal › Article › peer-review

1 Scopus citations

Abstract

Corrective advertising, that is, advertising designed compulsorily to undo misleading impressions created by deceptive advertising, is shown in this paper to have an impact on the reputation of the company required to run such advertisements. The authors report on experiments conducted in the United States and Canada to measure the nature and extent of the impact.

Original language	English (US)
Pages (from-to)	113-127
Number of pages	15
Journal	International Journal of Advertising
Volume	3
Issue number	2
DOIs	https://doi.org/10.1080/02650487.1984.11105006
State	Published - Jan 1 1984

All Science Journal Classification (ASJC) codes

Communication
Marketing

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10.1080/02650487.1984.11105006

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abstract = "Corrective advertising, that is, advertising designed compulsorily to undo misleading impressions created by deceptive advertising, is shown in this paper to have an impact on the reputation of the company required to run such advertisements. The authors report on experiments conducted in the United States and Canada to measure the nature and extent of the impact.",

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The Effects of Corrective Advertising on Company Image A Cross-cultural Study of the USA and Canada

Abstract

All Science Journal Classification (ASJC) codes

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