TY - JOUR
T1 - The effects of firm capabilities on external collaboration and performance
T2 - The moderating role of market turbulence
AU - Wang, Guangping
AU - Dou, Wenyu
AU - Zhu, Weichun
AU - Zhou, Nan
N1 - Funding Information:
The authors gratefully acknowledge the financial support of Hong Kong Research Grant Council (Grant # 9041466 ) for this research.
Publisher Copyright:
© 2015 Elsevier Inc.
PY - 2015/9/1
Y1 - 2015/9/1
N2 - Although inter-firm collaboration has become an important form of organizing and leveraging marketing resources for greater competitive advantage, and firm capabilities are recognized as marketers' major resources, research has paid little attention to the role of firm capabilities in enhancing inter-firm collaboration. This study addresses this deficiency by examining three internal capabilities (i.e., innovation, information, and relational capabilities) as critical enablers of the firm's external collaboration strategy. The findings show that these capabilities positively affect the effectiveness of external collaboration, which in turn contributes to the firm's market and financial performance. Further, the enabling effects of innovation and information capabilities are found to be positively moderated by market turbulence, while relational capability has a consistently positive effect on collaboration effectiveness regardless of the market turbulence level. Implications for marketing strategy research and practice are discussed.
AB - Although inter-firm collaboration has become an important form of organizing and leveraging marketing resources for greater competitive advantage, and firm capabilities are recognized as marketers' major resources, research has paid little attention to the role of firm capabilities in enhancing inter-firm collaboration. This study addresses this deficiency by examining three internal capabilities (i.e., innovation, information, and relational capabilities) as critical enablers of the firm's external collaboration strategy. The findings show that these capabilities positively affect the effectiveness of external collaboration, which in turn contributes to the firm's market and financial performance. Further, the enabling effects of innovation and information capabilities are found to be positively moderated by market turbulence, while relational capability has a consistently positive effect on collaboration effectiveness regardless of the market turbulence level. Implications for marketing strategy research and practice are discussed.
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U2 - 10.1016/j.jbusres.2015.01.002
DO - 10.1016/j.jbusres.2015.01.002
M3 - Article
AN - SCOPUS:84930927877
SN - 0148-2963
VL - 68
SP - 1928
EP - 1936
JO - Journal of Business Research
JF - Journal of Business Research
IS - 9
ER -