@inbook{9111a2875eeb44eeb3ac7d36a52c4cac,
title = "The Effects of Food-Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract",
abstract = "Retailers use ambient scent as a strategic tool to create an overall ambience and influence consumers. Food-related ambient scents are especially common in stores and restaurants. This research examines how indulgent (i.e., unhealthy) as opposed to non-indulgent (i.e., healthy) food-related ambient scents influence consumers{\textquoteright} food choices. The results of three field studies with children and adult consumers show that indulgent (vs. non-indulgent) food-related ambient scents lead to lower sales of unhealthy food items. Follow-up studies replicate this finding in the laboratory and provide evidence for cross-modal sensory compensation as the process driving the effects of indulgent food-related ambient scents on unhealthy food choices. Implications for retail design and consumer well-being are discussed.",
author = "Dipayan Biswas and Courtney Szocs",
note = "Publisher Copyright: {\textcopyright} 2018, Academy of Marketing Science.",
year = "2018",
doi = "10.1007/978-3-319-99181-8\_26",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "81",
booktitle = "Developments in Marketing Science",
address = "United States",
}