@inproceedings{1f8ab05a644d4208b58ec5a38b546448,
title = "The effects of incentives in a choice-based conjoint pricing study",
abstract = "This study investigates the effects of incentives on a consumer{\textquoteright}s choice of a utility plan. In our study that utilizes conjoint analysis, our research aims to understand the impact of incentives on consumers{\textquoteright} choice of a Time-of-Use (TOU) utility pricing plan. The results indicate that underlining the consequences and offering incentives influence the valuation of the attributes in competing choices.",
author = "Hongjun Ye and Siddharth Bhatt and Wenting Zhong and Jan Watson and Amanda Sargent and Yigit Topoglu and Hasan Ayaz and Rajneesh Suri",
note = "Publisher Copyright: {\textcopyright} Springer Nature Switzerland AG 2020.; AHFE International Conference on Neuroergonomics and Cognitive Engineering, 2019 and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019 ; Conference date: 24-07-2019 Through 28-07-2019",
year = "2020",
doi = "10.1007/978-3-030-20473-0_9",
language = "English (US)",
isbn = "9783030204723",
series = "Advances in Intelligent Systems and Computing",
publisher = "Springer Verlag",
pages = "84--90",
editor = "Hasan Ayaz",
booktitle = "Advances in Neuroergonomics and Cognitive Engineering - Proceedings of the AHFE 2019 International Conference on Neuroergonomics and Cognitive Engineering, and the AHFE International Conference on Industrial Cognitive Ergonomics and Engineering Psychology, 2019",
address = "Germany",
}