The effects of message features: Content, structure, and style

Lijiang Shen; Elisabeth Bigsby

doi:10.4135/9781452218410.n2

The effects of message features: Content, structure, and style

Lijiang Shen, Elisabeth Bigsby

Communication Arts and Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter

68 Scopus citations

Original language	English (US)
Title of host publication	The SAGE Handbook of Persuasion
Subtitle of host publication	Developments in Theory and Practice
Publisher	SAGE Publications Inc.
Pages	20-35
Number of pages	16
ISBN (Electronic)	9781452218410
ISBN (Print)	9781412983136
DOIs	https://doi.org/10.4135/9781452218410.n2
State	Published - Jan 1 2012

All Science Journal Classification (ASJC) codes

General Social Sciences

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10.4135/9781452218410.n2

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The effects of message features: Content, structure, and style

All Science Journal Classification (ASJC) codes

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