The effects of message features: Content, structure, and style

Lijiang Shen; Elisabeth Bigsby

doi:10.4135/9781452218410.n2

The effects of message features: Content, structure, and style

Lijiang Shen, Elisabeth Bigsby

Communication Arts and Sciences

Research output: Chapter in Book/Report/Conference proceeding › Chapter

49 Scopus citations

Original language	English (US)
Title of host publication	The SAGE Handbook of Persuasion
Subtitle of host publication	Developments in Theory and Practice
Publisher	SAGE Publications Inc.
Pages	20-35
Number of pages	16
ISBN (Electronic)	9781452218410
ISBN (Print)	9781412983136
DOIs	https://doi.org/10.4135/9781452218410.n2
State	Published - Jan 1 2012

All Science Journal Classification (ASJC) codes

Social Sciences(all)

Access to Document

10.4135/9781452218410.n2

Cite this

@inbook{4cab24fdbb4f49cfacdf9830cfcdcfd2,

title = "The effects of message features: Content, structure, and style",

author = "Lijiang Shen and Elisabeth Bigsby",

year = "2012",

month = jan,

day = "1",

doi = "10.4135/9781452218410.n2",

language = "English (US)",

isbn = "9781412983136",

pages = "20--35",

booktitle = "The SAGE Handbook of Persuasion",

publisher = "SAGE Publications Inc.",

address = "United States",

}

TY - CHAP

T1 - The effects of message features

T2 - Content, structure, and style

AU - Shen, Lijiang

AU - Bigsby, Elisabeth

PY - 2012/1/1

Y1 - 2012/1/1

UR - http://www.scopus.com/inward/record.url?scp=84949774138&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84949774138&partnerID=8YFLogxK

U2 - 10.4135/9781452218410.n2

DO - 10.4135/9781452218410.n2

M3 - Chapter

AN - SCOPUS:84949774138

SN - 9781412983136

SP - 20

EP - 35

BT - The SAGE Handbook of Persuasion

PB - SAGE Publications Inc.

ER -

The effects of message features: Content, structure, and style

All Science Journal Classification (ASJC) codes

Access to Document

Other files and links

Cite this