The effects of message framing in CSR advertising on consumers’ emotions, attitudes, and behavioral intentions

Keyphrases

• Corporate Social Responsibility 100%
• Behavioral Intention 100%
• Message Framing 100%
• Consumer Emotions 100%
• Guilt 66%
• Consumer Behavioral Intention 66%
• Consumer Attitudes 33%
• Emotion Influence 33%
• Prospect Theory 33%
• Positive Gain 33%
• Environmental Advertising 33%

Social Sciences

• Framing 100%
• Emotions 66%
• Consumer Attitude 33%
• Advertising 33%
• Prospect Theory 33%

Psychology

• Social Responsibility 100%
• Consumer Attitude 33%
• Prospect Theory 33%