@inbook{930e2af4cc374e9e9fcdf5fa8bc39032,
title = "The Efficiency of Heuristic Identification of Noisy Variables (Hinov) in Data Mining",
abstract = "Significant efforts in marketing research have addressed the problem of classifying people or objects into homogeneous groups. By this, it is meant the delineation of groups of consumers who show similar behavior within segments and different behavior across segments with respect to some marketing variables, such as brand preferences, product class consumption, and so on. In market segmentation applications, a large number of different sets of variables - benefits sought, psychographics, demographics, self-concept measures - have been used as criteria for segmenting markets.",
author = "Carmone, {Frank J.} and Ali Kara",
note = "Publisher Copyright: {\textcopyright} 2015, Academy of Marketing Science.",
year = "2015",
doi = "10.1007/978-3-319-11848-2_18",
language = "English (US)",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
publisher = "Springer Nature",
pages = "73",
booktitle = "Developments in Marketing Science",
address = "United States",
}