TY - JOUR
T1 - The everyday life of sexual politics
T2 - A feminist critical discourse analysis of herbalist pamphlets in Johannesburg
AU - Edwards, Megan
AU - Milani, Tommaso M.
N1 - Publisher Copyright:
© 2014, Copyright © NISC (Pty) Ltd.
PY - 2014/1/1
Y1 - 2014/1/1
N2 - Abstract: This article investigates a corpus of herbalist pamphlets – fairly common, everyday texts found in (South) African cities – which promote the services of traditional healers and promise solutions to a plethora of ailments and life problems. The article's multi-pronged approach brings feminist critical discourse analysis (FCDA), corpus linguistics (CS) and multimodal critical discourse studies (MCDS) into dialogue with each other. Encompassing both quantitative and qualitative components, this eclectic framework illustrates the ways in which dominant gendered discourses reproduce a patriarchal and heteronormative order by positioning men and women differently. This dominant form of gendered representation, however, co-exists with more resistant discourses which positively thematise same-sex desire. Essentially, the article demonstrates that herbalist pamphlets are key sites of ‘entanglement’ (Nuttall 2009) where complex identity nexuses of gender, sexuality, race, age and culture intersect and compete with each other within the larger regime of representation in South Africa.
AB - Abstract: This article investigates a corpus of herbalist pamphlets – fairly common, everyday texts found in (South) African cities – which promote the services of traditional healers and promise solutions to a plethora of ailments and life problems. The article's multi-pronged approach brings feminist critical discourse analysis (FCDA), corpus linguistics (CS) and multimodal critical discourse studies (MCDS) into dialogue with each other. Encompassing both quantitative and qualitative components, this eclectic framework illustrates the ways in which dominant gendered discourses reproduce a patriarchal and heteronormative order by positioning men and women differently. This dominant form of gendered representation, however, co-exists with more resistant discourses which positively thematise same-sex desire. Essentially, the article demonstrates that herbalist pamphlets are key sites of ‘entanglement’ (Nuttall 2009) where complex identity nexuses of gender, sexuality, race, age and culture intersect and compete with each other within the larger regime of representation in South Africa.
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U2 - 10.2989/16073614.2014.999991
DO - 10.2989/16073614.2014.999991
M3 - Article
AN - SCOPUS:84961340898
SN - 1607-3614
VL - 32
SP - 461
EP - 481
JO - Southern African Linguistics and Applied Language Studies
JF - Southern African Linguistics and Applied Language Studies
IS - 4
ER -