Abstract
What is the future of marketing organization development (OD) consulting? That is the simple, but difficult, question this chapter addresses.
| Original language | English (US) |
|---|---|
| Title of host publication | Marketing Organization Development Consulting |
| Subtitle of host publication | a How-To Guide for OD Consultants |
| Publisher | Taylor and Francis |
| Pages | 189-196 |
| Number of pages | 8 |
| ISBN (Electronic) | 9781315311722 |
| ISBN (Print) | 9781138033313 |
| State | Published - Jan 1 2017 |
All Science Journal Classification (ASJC) codes
- General Economics, Econometrics and Finance
- General Business, Management and Accounting