The Future of Marketing OD Consulting

Research output: Chapter in Book/Report/Conference proceedingChapter


What is the future of marketing organization development (OD) consulting? That is the simple, but difficult, question this chapter addresses.

Original languageEnglish (US)
Title of host publicationMarketing Organization Development Consulting
Subtitle of host publicationa How-To Guide for OD Consultants
PublisherTaylor and Francis
Number of pages8
ISBN (Electronic)9781315311722
ISBN (Print)9781138033313
StatePublished - Jan 1 2017

All Science Journal Classification (ASJC) codes

  • General Economics, Econometrics and Finance
  • General Business, Management and Accounting

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