Skip to main navigation Skip to search Skip to main content

The Gender-Brand Effect of Key Phrases on User Clicks in Sponsored Search

  • Partha Mukherjee
  • , Bernard J. Jansen

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2   Link opens in a new tab Scopus citations

Fingerprint

Dive into the research topics of 'The Gender-Brand Effect of Key Phrases on User Clicks in Sponsored Search'. Together they form a unique fingerprint.
Sort by

Keyphrases

Computer Science