Abstract
Sponsored search is an innovative information searching paradigm. This panel will discuss a vehicle to explore this unique medium as an educational opportunity for students and professors. From February to May 2008, Google ran its first ever student competition in sponsored search, The Google Online Marketing Challenge (http://www.google.com/onlinechallenge/). Similar to other Google initiatives, the extent seems huge. Based on registrations from 61 countries, 629 courses from 468 universities participated, fielding 4,317 student teams of approximately 21,585 total students. The Challenge may be the largest, worldwide educational course ever done. It is certainly on an extremely large scale.
| Original language | English (US) |
|---|---|
| Title of host publication | ASIST 2008 |
| Subtitle of host publication | Proceedings of the 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People |
| Volume | 45 |
| State | Published - 2008 |
| Event | ASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People - Columbus, OH, United States Duration: Oct 24 2008 → Oct 29 2008 |
Other
| Other | ASIST 2008: 71st ASIST Annual Meeting: People Transforming Information - Information Transforming People |
|---|---|
| Country/Territory | United States |
| City | Columbus, OH |
| Period | 10/24/08 → 10/29/08 |
All Science Journal Classification (ASJC) codes
- Information Systems
- Library and Information Sciences