Abstract
This essay explores the visual rhetoric of the Guerrilla Girls, a group of feminist art activists based in New York. Kenneth Burke's related concepts of the comic frame and perspective by incongruity provide a particularly fitting conceptual foundation for examining these specific strategies and the Guerrilla Girls' rhetoric in general. The analysis focuses on three rhetorical strategies used by the group: (1) mimicry: (2) an inventive re-vision of history; and (3) strategic juxtaposition. By demonstrating the means by which strategies of incongruity operate visually, this essay illustrates how visual rhetoric functions as both a site and resource of feminist resistance.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 133-156 |
| Number of pages | 24 |
| Journal | Women's Studies in Communication |
| Volume | 23 |
| Issue number | 2 |
| DOIs | |
| State | Published - 2000 |
All Science Journal Classification (ASJC) codes
- Gender Studies
- Communication