TY - GEN
T1 - The influence of aesthetic and usability web design elements on viewing patterns and user response
T2 - An eye-tracking study
AU - Pavlas, Davin
AU - Lum, Heather
AU - Salas, Eduardo
PY - 2010
Y1 - 2010
N2 - The merging of usability and aesthetics is one of the more promising contemporary trends in user interface research. This focus on total user experience rather than a subset of user interaction necessitates more holistic examinations of web interfaces and user response. To this end, a study examining user response to a variety of usability and aesthetic web interface elements was conducted. Eye tracking was used to measure participant fixation on individual interface elements. These data were examined in order to expand the field's understanding of how usability and aesthetics influence user response to web sites. Significant effects were found for specific usability and aesthetic elements, including use-oriented elements such as search boxes and more abstract elements such as expressive aesthetic items. Based on these results, implications for future research and theory are offered.
AB - The merging of usability and aesthetics is one of the more promising contemporary trends in user interface research. This focus on total user experience rather than a subset of user interaction necessitates more holistic examinations of web interfaces and user response. To this end, a study examining user response to a variety of usability and aesthetic web interface elements was conducted. Eye tracking was used to measure participant fixation on individual interface elements. These data were examined in order to expand the field's understanding of how usability and aesthetics influence user response to web sites. Significant effects were found for specific usability and aesthetic elements, including use-oriented elements such as search boxes and more abstract elements such as expressive aesthetic items. Based on these results, implications for future research and theory are offered.
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U2 - 10.1177/154193121005401602
DO - 10.1177/154193121005401602
M3 - Conference contribution
AN - SCOPUS:79952936994
SN - 9781617820885
T3 - Proceedings of the Human Factors and Ergonomics Society
SP - 1244
EP - 1248
BT - 54th Human Factors and Ergonomics Society Annual Meeting 2010, HFES 2010
PB - Human Factors and Ergonomics Society Inc.
ER -