Abstract
The objective of this exploratory study was to determine the extent to which friends and/or relatives influence the travel decision-making process beyond the role of information provider. The sample for this study was non-locals visiting three historic sites in Pennsylvania. Seventy-five percent of the groups sampled were visiting friends and/or relatives in the region. Respondents were requested to indicate (based on an allocation of 100%) who within the group had made various trip-related decisions. Friends and/or relatives were found to play a dominant role or were the sole decision maker between 29% and 39% of all decisions, respectively. The results indicated that friends and/or relatives shape behavior in a more direct fashion than previously documented.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 59-68 |
| Number of pages | 10 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 3 |
| Issue number | 3 |
| DOIs | |
| State | Published - Feb 3 1995 |
All Science Journal Classification (ASJC) codes
- Tourism, Leisure and Hospitality Management
- Marketing