The Internet knowledge (iKnow) measure

Despite increasing development and administration of Internet surveys, tests, and many other applications to be used by employees and the general public, little is known about the knowledge individuals bring to Internet tasks. This research improves our understanding of the concept of Internet knowledge, and provides initial support for the construct validity of a new measure of Internet knowledge with respect to its factor structure, internal consistency reliability, and concurrent validity. From a practical perspective, clearer definition of Internet knowledge and the availability of a reliable measure of such knowledge can advance our understanding of how individuals develop Internet experience through its use and may also inform the process by which web sites and Internet applications are designed.