TY - JOUR
T1 - The Joint Impacts of need for Status and Mobile Apps’ Social Visibility on Hotel Customers’ Behavioral Intentions
AU - Fan, Alei
AU - Wu, Laurie
AU - Mattila, Anna S.
AU - Yang, Wan
N1 - Publisher Copyright:
© 2019 Taylor & Francis.
PY - 2021
Y1 - 2021
N2 - Drawing on the innovation diffusion theory and conspicuous consumption theory, this study examines the post-usage responses from customers with varying levels of need for status after using mobile apps of different levels of social visibility. Contrary to some industry opinions, this research shows that a mobile app with low levels of social visibility might not be the optimal option to satisfy all customer groups, while a mobile app with high levels of social visibility is better received by customers who are high (vs. low) in need for status. Perceived status enhancement is the underlying mechanism explaining the effects.
AB - Drawing on the innovation diffusion theory and conspicuous consumption theory, this study examines the post-usage responses from customers with varying levels of need for status after using mobile apps of different levels of social visibility. Contrary to some industry opinions, this research shows that a mobile app with low levels of social visibility might not be the optimal option to satisfy all customer groups, while a mobile app with high levels of social visibility is better received by customers who are high (vs. low) in need for status. Perceived status enhancement is the underlying mechanism explaining the effects.
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U2 - 10.1080/15256480.2019.1650687
DO - 10.1080/15256480.2019.1650687
M3 - Article
AN - SCOPUS:85070806929
SN - 1525-6480
VL - 22
SP - 481
EP - 501
JO - International Journal of Hospitality and Tourism Administration
JF - International Journal of Hospitality and Tourism Administration
IS - 5
ER -