@article{6a40184d6e4b45bdb13ec61bd30279bf,
title = "The measurement of values in surveys: A comparison of ratings and rankings",
abstract = "Social values are most commonly measured using ranking techniques, but there is a scarcity of systematic comparisons between rankings and other approaches to measuring values in survey research. On the basis of data from the 1980 General Social Survey, this article evaluates the comparability of results obtained using rankings and ratings of valued qualities. The comparison focuses on (1) the ordering of aggregate value preferences and (2) the measurement of individual differences in latent value preferences. The two methods are judged to be similar with respect to ordering the aggregate preferences of the sample, but dissimilar with regard to the latent variable structure underlying the measures.",
author = "Alwin, {Duane F.} and Krosnick, {Jon A.}",
note = "Funding Information: Duane F. Alwin is Research Scientist and Professor of Sociology, Survey Research Center, Institute for Social Research, The University of Michigan. Jon A. Krosnick is Assistant Professor of Psychology, The Ohio State University. This article is a revised version of a paper presented at the annual meetings of the American Association for Public Opinion Research, May 17-20, 1984. An earlier version of the paper was reprinted as Technical Report No. 40, General Social Survey, NORC, Chicago. The research was supported by a grant from the National Institute of Mental Health (MH-37289). An important debt is owed NORC and the staff of the General Social Survey for cooperation in conducting this research. The authors wish to thank Frank Andrews, David Jackson, Melvin Kohn, and Tom Smith for helpful comments on earlier drafts and Lynn Dielman and Marion Wirick for help in manuscript preparation. Address all correspondence to Duane F. Alwin, Survey Research Center, Institute for Social Research, P.O. Box 1248, Ann Arbor, MI 48106.",
year = "1985",
month = dec,
doi = "10.1086/268949",
language = "English (US)",
volume = "49",
pages = "535--552",
journal = "Public Opinion Quarterly",
issn = "0033-362X",
publisher = "Oxford University Press",
number = "4",
}