The mythology of ‘Big Data’ as a source of corporate power

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Abstract

In this article, the author explores how companies leverage the mythology of their ‘Big Data’ as a source of power. Drawing on two case studies from the ‘gig’ economy, the author finds that the mythology of Big Data allows companies to claim a monopoly over truth about their industries, marginalizing external researchers. In doing so, companies position themselves as the only legitimate source of knowledge about labour conditions on their services, granting them influence over their regulatory environment.

Original languageEnglish (US)
Pages (from-to)674-696
Number of pages23
JournalBritish Journal of Industrial Relations
Volume61
Issue number3
DOIs
StatePublished - Sep 2023

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting
  • Organizational Behavior and Human Resource Management
  • Management of Technology and Innovation

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