TY - JOUR
T1 - The “NextGen” of Subsumption
T2 - The Adoption of ATSC 3.0 by US Public Broadcasters
AU - Ali, Christopher
AU - Forde, Sydney L.
N1 - Publisher Copyright:
© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (https://us.sagepub.com/en-us/nam/open-access-at-sage).
PY - 2025
Y1 - 2025
N2 - This paper offers a critical political economic analysis of the adoption of the ATSC 3.0 broadcast standard by public broadcasters in the US. ATSC 3.0 promises enhanced video and audio quality, and IP-enabled possibilities like mobile reception, emergency communication, datacasting, and 5G improvements. We argue that beneath the hype of ATSC 3.0, the widespread and faithful lobbying for the adoption of the standard by local stations as a means for rejuvenating public broadcasting in the digital world challenges the normative democratic social totality of publicly funded media. Specifically, we argue that the push for economic innovation through ATSC 3.0 adoption furthers the subsumption of public broadcasting into the auspices of the private market.
AB - This paper offers a critical political economic analysis of the adoption of the ATSC 3.0 broadcast standard by public broadcasters in the US. ATSC 3.0 promises enhanced video and audio quality, and IP-enabled possibilities like mobile reception, emergency communication, datacasting, and 5G improvements. We argue that beneath the hype of ATSC 3.0, the widespread and faithful lobbying for the adoption of the standard by local stations as a means for rejuvenating public broadcasting in the digital world challenges the normative democratic social totality of publicly funded media. Specifically, we argue that the push for economic innovation through ATSC 3.0 adoption furthers the subsumption of public broadcasting into the auspices of the private market.
UR - https://www.scopus.com/pages/publications/105014589421
UR - https://www.scopus.com/pages/publications/105014589421#tab=citedBy
U2 - 10.1177/15274764251365127
DO - 10.1177/15274764251365127
M3 - Article
AN - SCOPUS:105014589421
SN - 1527-4764
JO - Television and New Media
JF - Television and New Media
M1 - 15274764251365127
ER -