| Original language | English (US) |
|---|---|
| Pages (from-to) | 47-48 |
| Number of pages | 2 |
| Journal | Marketing Management |
| Volume | 13 |
| Issue number | 4 |
| State | Published - Jul 2004 |
All Science Journal Classification (ASJC) codes
- Business and International Management
- Marketing
The personal touch
Ralph A. Oliva
Research output: Contribution to journal › Review article › peer-review