The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing

Heng Xu, Xin Luo, John M. Carroll, Mary Beth Rosson

Research output: Contribution to journalArticlepeer-review

560 Scopus citations

Fingerprint

Dive into the research topics of 'The personalization privacy paradox: An exploratory study of decision making process for location-aware marketing'. Together they form a unique fingerprint.

Keyphrases

Computer Science