The personalization privacy paradox: Mobile customers' perceptions of push-based vs. pull-based location commerce

Heng Xu, John M. Carroll, Mary Beth Rosson

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish (US)
Title of host publicationEncyclopedia of E-Business Development and Management in the Global Economy
PublisherIGI Global
Number of pages10
ISBN (Print)9781615206117
StatePublished - 2010

All Science Journal Classification (ASJC) codes

  • General Business, Management and Accounting

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