The Personalization Privacy Paradox: Mobile Customers’ Perceptions of PushBased vs. Pull-Based Location Commerce

Heng Xu; John M. Carroll; Mary Beth Rosson

doi:10.4018/978-1-61520-611-7.ch078

The Personalization Privacy Paradox: Mobile Customers’ Perceptions of PushBased vs. Pull-Based Location Commerce

Heng Xu
, John M. Carroll
, Mary Beth Rosson

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Scopus citations

Abstract

Recent advances in positioning technologies, such as global positioning systems and cellular triangulation techniques, have not only provided consumers with unprecedented accessibility to network services while on the move, but also enabled the localization of services (Bellavista, Kupper, & Helal, 2008). Locatability, that is, the ability of mobile hosts to determine the current physical location of wireless devices, is thus the key enabler of an alluring mobile business operation (Junglas & Watson, 2003). In the literature, commercial location-sensitive applications and services that utilize geographical positioning information to provide value-added services are generally termed location-based services (LBS), marketed under terms like ‘Location-Commerce’ or ‘L-Commerce’ (Barnes, 2003).

Original language	English (US)
Title of host publication	Encyclopedia of E-Business Development and Management in the Global Economy
Publisher	IGI Global
Pages	779-788
Number of pages	10
ISBN (Electronic)	9781615206124
ISBN (Print)	9781615206117
DOIs	https://doi.org/10.4018/978-1-61520-611-7.ch078
State	Published - Jan 1 2010

All Science Journal Classification (ASJC) codes

General Computer Science
General Engineering
General Social Sciences
General Mathematics
General Business, Management and Accounting

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10.4018/978-1-61520-611-7.ch078

Cite this

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title = "The Personalization Privacy Paradox: Mobile Customers{\textquoteright} Perceptions of PushBased vs. Pull-Based Location Commerce",

abstract = "Recent advances in positioning technologies, such as global positioning systems and cellular triangulation techniques, have not only provided consumers with unprecedented accessibility to network services while on the move, but also enabled the localization of services (Bellavista, Kupper, \& Helal, 2008). Locatability, that is, the ability of mobile hosts to determine the current physical location of wireless devices, is thus the key enabler of an alluring mobile business operation (Junglas \& Watson, 2003). In the literature, commercial location-sensitive applications and services that utilize geographical positioning information to provide value-added services are generally termed location-based services (LBS), marketed under terms like {\textquoteleft}Location-Commerce{\textquoteright} or {\textquoteleft}L-Commerce{\textquoteright} (Barnes, 2003).",

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The Personalization Privacy Paradox: Mobile Customers’ Perceptions of PushBased vs. Pull-Based Location Commerce

Abstract

All Science Journal Classification (ASJC) codes

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