The Problem with Remaining Silent: Exemplification Effects and Public Image

Patric R. Spence, Kenneth A. Lachlan, Xialing Lin, Deborah D. Sellnow-Richmond, Timothy L. Sellnow

Research output: Contribution to journalArticlepeer-review

13 Scopus citations


A news report on the use of Lean Finley Textured Beef (LFTB) was created in order to examine the effects of exemplars. Respondents read a news story with exemplars about Lean Finely Textured Beef, a story with exemplars about LFTB followed by a factual government blog, or a factual government blog and then the story with exemplars. Respondents reported their perceptions of severity, susceptibility, and behavioral intentions. Outcomes were found to be highest for the exemplar-only condition and lowest for the blog followed by the story with exemplar. Results are discussed in terms of implications for public relations and risk communication.

Original languageEnglish (US)
Pages (from-to)341-357
Number of pages17
JournalCommunication Studies
Issue number3
StatePublished - May 27 2015

All Science Journal Classification (ASJC) codes

  • Communication


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