TY - JOUR
T1 - The Problem with Remaining Silent
T2 - Exemplification Effects and Public Image
AU - Spence, Patric R.
AU - Lachlan, Kenneth A.
AU - Lin, Xialing
AU - Sellnow-Richmond, Deborah D.
AU - Sellnow, Timothy L.
N1 - Publisher Copyright:
© 2015, © Central States Communication Association.
PY - 2015/5/27
Y1 - 2015/5/27
N2 - A news report on the use of Lean Finley Textured Beef (LFTB) was created in order to examine the effects of exemplars. Respondents read a news story with exemplars about Lean Finely Textured Beef, a story with exemplars about LFTB followed by a factual government blog, or a factual government blog and then the story with exemplars. Respondents reported their perceptions of severity, susceptibility, and behavioral intentions. Outcomes were found to be highest for the exemplar-only condition and lowest for the blog followed by the story with exemplar. Results are discussed in terms of implications for public relations and risk communication.
AB - A news report on the use of Lean Finley Textured Beef (LFTB) was created in order to examine the effects of exemplars. Respondents read a news story with exemplars about Lean Finely Textured Beef, a story with exemplars about LFTB followed by a factual government blog, or a factual government blog and then the story with exemplars. Respondents reported their perceptions of severity, susceptibility, and behavioral intentions. Outcomes were found to be highest for the exemplar-only condition and lowest for the blog followed by the story with exemplar. Results are discussed in terms of implications for public relations and risk communication.
UR - http://www.scopus.com/inward/record.url?scp=84931568618&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84931568618&partnerID=8YFLogxK
U2 - 10.1080/10510974.2015.1018445
DO - 10.1080/10510974.2015.1018445
M3 - Article
AN - SCOPUS:84931568618
SN - 1051-0974
VL - 66
SP - 341
EP - 357
JO - Communication Studies
JF - Communication Studies
IS - 3
ER -