The promise of XML

Ralph A. Oliva

Research output: Contribution to journalArticlepeer-review

4 Scopus citations


An evolution in Web technology has potential, raises hurdles, and is a call to arms for marketers.

Original languageEnglish (US)
Number of pages1
JournalMarketing Management
Issue number1
StatePublished - Mar 1 2001

All Science Journal Classification (ASJC) codes

  • Business and International Management
  • Marketing


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