TY - GEN
T1 - The prototyping behaviors of startups
T2 - ASME 2019 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference, IDETC-CIE 2019
AU - Nelson, Jacob
AU - Mahan, Tobias
AU - McComb, Christopher
AU - Menold, Jessica
N1 - Publisher Copyright:
Copyright © 2019 ASME.
PY - 2019
Y1 - 2019
N2 - Prototyping is a crucial part of new product development and engineers and designers rely on prototyping to bring novel technologies to market. In recent years, tech-based startups like Tesla or Udacity have revolutionized their respective industries. However, many tech-based startups are unable to create a viable product with their available resources, and fail before ever making it to market. In this work, we analyze survey responses from 34 startup representatives to investigate the relationship between prototyping practice, startup success, and perceived difficulty of startup tasks. K-means cluster analysis shows three distinct groups, differentiated by (1) their amount of available funding, (2) their use of prototyping best practices, and (3) their reported difficulty in startup tasks. High-performing startups reported having the highest funding, experiencing less difficulty in startup tasks, and using prototyping best practices more frequently than their peers.
AB - Prototyping is a crucial part of new product development and engineers and designers rely on prototyping to bring novel technologies to market. In recent years, tech-based startups like Tesla or Udacity have revolutionized their respective industries. However, many tech-based startups are unable to create a viable product with their available resources, and fail before ever making it to market. In this work, we analyze survey responses from 34 startup representatives to investigate the relationship between prototyping practice, startup success, and perceived difficulty of startup tasks. K-means cluster analysis shows three distinct groups, differentiated by (1) their amount of available funding, (2) their use of prototyping best practices, and (3) their reported difficulty in startup tasks. High-performing startups reported having the highest funding, experiencing less difficulty in startup tasks, and using prototyping best practices more frequently than their peers.
UR - http://www.scopus.com/inward/record.url?scp=85076398135&partnerID=8YFLogxK
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U2 - 10.1115/DETC2019-97475
DO - 10.1115/DETC2019-97475
M3 - Conference contribution
AN - SCOPUS:85076398135
T3 - Proceedings of the ASME Design Engineering Technical Conference
BT - 31st International Conference on Design Theory and Methodology
PB - American Society of Mechanical Engineers (ASME)
Y2 - 18 August 2019 through 21 August 2019
ER -