The relationship between design and corporate strategies

Research output: Contribution to journalArticlepeer-review

1 Scopus citations


This paper seeks to explore the relationship between the strategies of the design group and that of the corporation as a whole. In doing so, consistent definitions of design and design strategy are established. The current literature is then surveyed to determine the state of the research on the topic. Several propositions are then offered regarding the relationships between certain aspects of design strategy and three well-known generic strategies. Finally, directions for future research are outlined.

Original languageEnglish (US)
Pages (from-to)477-492
Number of pages16
JournalInternational Journal of Materials and Product Technology
Issue number5-6
StatePublished - 1996

All Science Journal Classification (ASJC) codes

  • Safety, Risk, Reliability and Quality
  • Mechanics of Materials
  • Mechanical Engineering
  • Industrial and Manufacturing Engineering


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