The relationship between the marketing mix and share of category requirements

C. B. Bhattacharya, Peter S. Fader, Leonard M. Lodish, Wayne S. Desarbo

Research output: Contribution to journal › Article › peer-review

42 Scopus citations

Fingerprint

Dive into the research topics of 'The relationship between the marketing mix and share of category requirements'. Together they form a unique fingerprint.

Business & Economics