Abstract
This essay examines aspects of the historical relationship between US advertising and popular culture as manifested in four ways: advertising funder of popular culture, advertising as a shaper and promoter of popular culture, advertising as a form of popular culture, and advertising as portrayed in popular culture. Using a mix of previous scholarship and primary media and advertising artifacts, each of these will be explicated before arguing for the interconnections between the two domains, arguing that the commercialization of popular culture ultimately has a non-neutral influence via all four threads.
| Original language | English (US) |
|---|---|
| Title of host publication | The Routledge Companion to Advertising and Promotional Culture |
| Subtitle of host publication | Second Edition |
| Publisher | Taylor and Francis |
| Pages | 35-47 |
| Number of pages | 13 |
| ISBN (Electronic) | 9781000859171 |
| ISBN (Print) | 9780367645106 |
| DOIs | |
| State | Published - Jan 1 2023 |
All Science Journal Classification (ASJC) codes
- General Economics, Econometrics and Finance
- General Business, Management and Accounting