THE RELATIONSHIP BETWEEN US ADVERTISING AND POPULAR CULTURE: Four Historical Threads

Matthew P. McAllister, Litzy Galarza

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This essay examines aspects of the historical relationship between US advertising and popular culture as manifested in four ways: advertising funder of popular culture, advertising as a shaper and promoter of popular culture, advertising as a form of popular culture, and advertising as portrayed in popular culture. Using a mix of previous scholarship and primary media and advertising artifacts, each of these will be explicated before arguing for the interconnections between the two domains, arguing that the commercialization of popular culture ultimately has a non-neutral influence via all four threads.

Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Advertising and Promotional Culture
Subtitle of host publicationSecond Edition
PublisherTaylor and Francis
Pages35-47
Number of pages13
ISBN (Electronic)9781000859171
ISBN (Print)9780367645106
DOIs
StatePublished - Jan 1 2023

All Science Journal Classification (ASJC) codes

  • Economics, Econometrics and Finance(all)
  • General Business, Management and Accounting

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