Abstract
The Internet and World Wide Web are emerging as important public relations tools for both profit and non-profit organizations. Little evidence exists, however, about the extent to which new technologies help organizations build relationships with publics. This article examines the relationship between Web site design and organizational responsiveness to stakeholder information needs. Two organizational types with differing levels of resource dependency (general environmental activist and watchdog groups) are examined. Our analysis assesses each organizational type's general dialogic capacity as well as the responsiveness of the organizations to requests for information.
Original language | English (US) |
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Pages (from-to) | 63-77 |
Number of pages | 15 |
Journal | Public Relations Review |
Volume | 29 |
Issue number | 1 |
DOIs | |
State | Published - Mar 2003 |
All Science Journal Classification (ASJC) codes
- Communication
- Organizational Behavior and Human Resource Management
- Marketing