Abstract
Based on the privacy calculus framework and the stimulus-organism-response (S-O-R) model, this study examines online information disclosure decision as a result of affective and cognitive reactions of online consumers over several stages, i.e. an initial stage where an overall impression is formed about an unfamiliar online vendor, and a subsequent information exchange stage where information necessary to complete the ecommerce transaction will be provided to the online vendor. We found that, initial emotions formed from an overall impression of a Web site act as initial hurdles to information disclosure. Once online consumers enter the information exchange stage, fairness-based levers further adjust privacy beliefs.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 434-445 |
| Number of pages | 12 |
| Journal | Decision Support Systems |
| Volume | 51 |
| Issue number | 3 |
| DOIs | |
| State | Published - Jun 1 2011 |
All Science Journal Classification (ASJC) codes
- Management Information Systems
- Information Systems
- Developmental and Educational Psychology
- Arts and Humanities (miscellaneous)
- Information Systems and Management