The role of brand affiliation in hotel market value

John W. O'Neill; Qu Xiao

doi:10.1177/0010880406289070

The role of brand affiliation in hotel market value

John W. O'Neill, Qu Xiao

School of Hospitality Management

Research output: Contribution to journal › Article › peer-review

98 Scopus citations

Abstract

The notion that a hotel's brand contributes significantly to the property's market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property's value, such as net operating income and revenue per available room. The effects of branding were most noticeable in midmarket and upscale hotels. Based on per-room sales statistics, certain brands added significantly more value to their franchisees' properties than others.

Original language	English (US)
Pages (from-to)	210-223
Number of pages	14
Journal	Cornell Hotel and Restaurant Administration Quarterly
Volume	47
Issue number	3
DOIs	https://doi.org/10.1177/0010880406289070
State	Published - Aug 2006

All Science Journal Classification (ASJC) codes

Tourism, Leisure and Hospitality Management

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10.1177/0010880406289070

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The role of brand affiliation in hotel market value

Abstract

All Science Journal Classification (ASJC) codes

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