The Role of Emotions in Environmental Communication

Jessica Gall Myrick, Jeff Conlin

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

The role of emotions alongside cognitive perceptions in shaping how audiences view and respond to environmental messages is particularly important because of their ability to uniquely influence thoughts and actions. In addition, emotions and culture go hand-in-hand, and scholars would be wise to consider cultural differences whenever examining the role of emotions in environmental communication. Communication about the environment can arouse a number of different emotions, sometimes with multiple emotions occurring simultaneously or with audiences experiencing fast shifts from one emotional state to another. It is important to note that emotional responses to environmental communication can vary across contexts. A variety of theoretical perspectives and a growing body of empirical evidence can guide research on their interplay, with many avenues for future investigation available to those interested in exploring this rich area of the environmental communication literature.

Original languageEnglish (US)
Title of host publicationThe Handbook of International Trends in Environmental Communication
PublisherTaylor and Francis
Pages307-322
Number of pages16
ISBN (Electronic)9781000509373
ISBN (Print)9780367275181
DOIs
StatePublished - Jan 1 2021

All Science Journal Classification (ASJC) codes

  • General Arts and Humanities
  • General Social Sciences
  • General Psychology
  • General Earth and Planetary Sciences
  • General Environmental Science

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